Why Personalization Matters (and How to Do It at Scale)

Ever ignored a cold email because it felt generic? Prospects do the same. Personalization isn’t just a buzzword—it’s the secret sauce to higher open rates, replies, and booked meetings. Here’s why it matters and how to make it work, even when emailing hundreds of leads.

Why Personalization Matters

1️⃣ Grabs Attention: A personalized email cuts through the noise because it feels relevant and human.
2️⃣ Builds Trust: Tailored messages show effort and respect, creating a connection before the first reply.
3️⃣ Boosts Results: Studies show personalized emails can increase response rates by up to 30%.

How to Do Personalization at Scale

1️⃣ Use the Right Data 📊

• Focus on insights like job titles, industries, recent news, or mutual connections.

• Tools like LinkedIn Sales Navigator or Apollo can help you gather these quickly.

2️⃣ Segment Your Audience 🧩

• Group prospects by similar traits (e.g., industry, pain points).

• Create email templates that speak to each segment’s specific challenges.

3️⃣ Automate Smartly 🤖

• Use mail merge or tools like Lemlist and Reply.io to personalize at scale.

• Add placeholders for details like [Name], [Company], or even a custom observation.

4️⃣ Make It Feel Human ✍️

• Keep it conversational. Prospects should feel like they’re talking to a real person, not a robot.

• Add a personal touch—reference something specific to their business or role.

Example of Scaled Personalization

Instead of:
"Hi [Name], we help companies like yours grow."

Try:
"Hi [Name], I noticed [specific observation about their company]. I’d love to share how we helped [similar company] solve [specific challenge]. Are you open to a quick chat?"

The Key Takeaway

Personalization doesn’t mean writing each email from scratch—it means making every recipient feel like you did. Use tools, segment smartly, and keep it human.

What do you do to personalize your emails?

Yours,

—D