Is outbound sales more like fishing or hunting? It’s a question that divides teams. Let’s break it down:

Fishing 🎣

• Patience is Key: Cast your line (cold emails), wait, and let the prospects bite.

• Scalable: Reach a wide audience with campaigns and nurture the interested ones.

• Pro Tip: The bait (your message) matters—make it irresistible!

Hunting 🏹

• Targeted and Precise: You’re going after specific prospects, tailoring your approach to close the deal.

• High Effort, High Reward: Less volume, but often higher-quality leads.

• Pro Tip: Know your target inside-out before pulling the trigger.

The Real Answer?

It’s both. Fish for a wide net of opportunities, but when you spot a big one, hunt it down with a laser-focused approach. Master both skills, and you’ll never go hungry for leads.

Which side are you on—team fishing or team hunting?

Yours,

—D