We’ve all been there—trying to follow up without giving off “Please respond, I’m begging you!” vibes. The good news? It’s simpler than you think.

The Two-Step Follow-Up Formula:

1️⃣ Make a Promise to follow up on a specific date.
2️⃣ Keep Your Promise by following up exactly when you said you would.

That’s it. No tricks, no gimmicks. Just trust-building.

Example in Action:

Let’s say you sent a Magic Email (a topic for another day), and the prospect replies with:

“We can’t work together right now, but maybe in the future.”

Here’s how you follow up:

• Step 1: Make a Promise
  “Thanks for the quick response! I’ll check back about [specific thing] on [specific date].”

• Step 2: Keep Your Promise
  On that date, follow up with something like:
  “Hey [Name], just checking back as promised! Totally fine if not, but would you like to jump on a quick call to discuss [specific thing]? If yes, let me know, and we can book a time. If not, no worries—I’ll follow up again on [next specific date].”

Why This Works:

• It’s professional, not pushy.

• It builds trust because you actually do what you say.

• It keeps the door open without being annoying.

Rinse and repeat until they say yes—or a clear no. Consistency is key. Keep following up like this, and you’ll turn “maybe in the future” into a solid “yes!”

What’s your go-to follow-up strategy?

Yours,

—D