We’ve all seen them—the cringeworthy cold emails that scream “Delete me!”. Don’t be that sender. Here’s what to avoid:

1️⃣ Generic Templates:
"Dear [First Name], I help companies like yours..." Stop. If it feels copy-pasted, it goes straight to spam.

2️⃣ The Novel Approach:
Long-winded emails that make prospects scroll for days? No one’s reading that.

3️⃣ No Clear Ask:
Leaving the recipient wondering, “What do they want from me?” Always include a simple, actionable CTA.

4️⃣ Pushy Tone:
“Following up for the 4th time because you haven’t responded!” Desperation isn’t attractive.

Pro Tip: Be clear, be concise, and most importantly—be human. Avoid these mistakes, and your cold emails will stand out for all the right reasons.

Yours,

—D